We can`t make economically rational choices on healthcare. Our brains won`t let us
(LA Times NBA)

Standing under a sign reading `pain relief,` I scanned the shelves, my legs throbbing after a 10K race that morning. I spotted a familiar red box: Tylenol Extra Strength, 100 pills for $7. Right next to it was the drug store´s generic version, offering 100 pills for $5. This should have been a...